An
inspiring documentary on the Cradle to Cradle design concept of the
chemist Michael Braungart and the architect William McDonough. Winner
of the Silver Dragon at the Beijing International Science Film Festival
2006.
OUTLINE:
Man is the only creature that produces landfills. Natural resources are
being depleted on a rapid scale while production and consumption are
rising in nations like China and India. The waste production world
wide is enormous and if we do not do anything we will soon have turned
all our resources into one big messy landfill. But there is hope. The
German chemist, Michael Braungart, and the American designer-architect
William McDonough are fundamentally changing the way we produce and
build. If waste would become food for the biosphere or the technosphere
(all the technical products we make), production and consumption could
become beneficial for the planet. A design and production concept that
they call Cradle to Cradle. A concept that is seen as the next
industrial revolution. • Design every product in such a way that at the
end of its lifecycle the component materials become a new resource. •
Design buildings in such a way that they produce energy and become a
friend to the environment. Large companies like Ford and Nike are
working with McDonough and Braungart to change their production
facilities and their products. They realize that economically seen
waste is destruction of capital. You make something with no value.
Based on their ideas the Chinese government is working towards a
circular economy where Waste = Food. An amazing story that will
definitely change your way of thinking about production and consumption.