Documentary Description
In the age of the brand, logos are everywhere. But why do some of
the world’s best-known brands find themselves on the wrong end of the
spray paint can — the targets of anti-corporate campaigns by activists
and protesters?
No Logo, based on the best-selling book by
Canadian journalist and activist Naomi Klein, reveals the reasons
behind the backlash against the increasing economic and cultural reach
of multinational companies. Analyzing how brands like Nike,The Gap, and
Tommy Hilfiger became revered symbols worldwide, Klein argues that
globalization is a process whereby corporations discovered that profits
lay not in making products (outsourced to low-wage workers in
developing countries), but in creating branded identities people adopt
in their lifestyles.
Using hundreds of media examples, No Logo shows how the commercial
takeover of public space, destruction of consumer choice, and
replacement of real jobs with temporary work – the dynamics of
corporate globalization – impact everyone, everywhere. It also draws
attention to the democratic resistance arising globally to challenge
the hegemony of brands.
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great documentary, a MUST-SEE!