Documentary Description
This major new series tells the untold story of how big business
feeds us by transforming simple commodities into everyday necessities
and highly profitable brands.
The first episode tells the extraordinary story of how the bottled
water industry has grown from nothing to become one of the biggest
success stories in the modern food and beverage industry in just 40
years.
With unprecedented access to the world's largest food and beverage
companies, including Nestle and Danone, this is the inside story of how
the bottled water business has become emblematic of an age of plenty in
the West. With billions at stake, the market is fiercely fought over by
the world's multinationals who promise us health, convenience and youth.
It is natural and pure and sourced at minimal cost, its real value lies
in the marketing and branding.
Told by the Money Programme team, this film takes us to Hawaii,
Japan, North America, France, Switzerland and Scotland to chart what
lies behind the incredible success of this industry and explore what it
tells us about ourselves.
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