Documentary Description
This major new series tells the untold story of how big business
feeds us by transforming simple commodities into everyday necessities
and highly profitable brands.
This episode tells the incredible story of how business has turned
grain into one of the biggest success stories of the modern food
industry.
With unprecedented access to the world's largest food companies,
including Kellogg's, this is the inside story of how breakfast cereals
have transformed the way we eat and the way we live.
This is the original processed, convenience food. It has ushered in a modern age of plenty in terms of choice and abundance.
Cereals are cheap and abundant but their real value lies in the
processing, advertising and marketing that goes into creating well known
brands.
It's a controversial business that both responds to and drives our
changing relationship with food and our obsession with health.
The Money Programme team tells the story of a business that has
helped shape the modern world of business and advertising we know today.
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