Documentary Description
This major new series tells the untold story of how big business
feeds us by transforming simple commodities into everyday necessities
and highly profitable brands.
This final episode tells the story of how yoghurt has been
transformed from an unknown hippy food into a super food in 40 years.
Along the way, yoghurt has driven a health revolution in the modern food
business.
With access to the world's largest food companies, this film from the
Money Programme team travels to Japan, Finland, France to explain how
yoghurt's most important role has been to lead the food industry into
the lucrative new market of functional food. The film explains how and
why, today, all major food companies consider themselves less as
processed food companies and more as health and wellness providers.
It's a story of how our changing attitudes to food and health have
both shaped and been influenced by this extraordinary industry. The
story of yoghurt tracks a changing and diversifying Britain, along the
way delivering consumers enormous choice, and business enormous profits.
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